Value Buying Decision Support System

Before You Build, Buy, or Fund AI Software —
Prove the Value First.

Most teams jump from idea to build. No validated problem, no BAU baseline, no goal measures, no business case. Months later the question is always the same: did this actually work?

Apply for the 7-Day Beta Sprint See how it works →

5 beta design partner spots — 1 case per week — founding partner pricing locked

Decision Ledger BC-2024-018 · Network Optimization · Buy
Without DSS
Problem definedvague
BAU baselinenone
Goal measuresnone
Business caseslide deck
Buy vs Buildgut feel
ROI proof after launchnever
With Buying Value DSS
Problem definedpyramid locked
BAU baselineuptime 99.2%
Goal measures6 measures set
Business case$470K NPV · 32% IRR
Buy vs BuildBuy wins: $1.85M
ROI proof after launchROI Watch live
Decision confidence
Buy (Vendor) — High
Time to decision
7 days
7 days To buyer-ready business case
6 steps From problem to ROI Watch
3 options Buy · Build · RFP compared
$0 Wasted on the wrong build
The Problem

Most teams build the wrong thing fast — then ask why it didn't work.

"We built it. Now what?"
No BAU baseline was captured before launch. There's no before-state to compare to. ROI cannot be proved.
"Should we buy or build?"
The buy vs. build decision was made on gut feel. No financial model, no requirements fit, no risk comparison.
"What are we actually solving?"
The primary problem was never formally defined. Different stakeholders describe it differently. Requirements drift from week one.
"Did this AI project deliver value?"
No goal measures were set before deployment. The board asks. Nobody has a defensible answer.

AI coding tools make this risk larger, not smaller. They generate software faster. Without a value contract in front of the build, teams produce the wrong system at higher speed — then spend months and budget trying to prove it was worth it.

How It Works

The DSS puts the business case before the build.

Six guided steps that convert a software idea into a buyer-approved, ROI-governed decision contract.

STEP 01
Decision
Set decision type, business objective, primary problem, stakeholders, and target date.
STEP 02
Problem Pyramid
Define causes, impacts, dominant constraint, and key question. Lock the problem structure.
STEP 03
Business Impact
Collect stakeholder surveys, BAU measures, evidence, and assumption reconciliation.
STEP 04
Value Map
Map BAU baseline → Goal measure → Actual measure → Proof needed for each impact area.
STEP 05–06
Requirements + Review
REAL requirements, Buy/Build/RFP comparison, cashflow, SCF contract, ROI Watch.
Problem Pyramid · BC-2024-018
Step 02 — Problem
Problem Pyramid
Business Objective: Increase revenue velocity and reduce downtime
Primary Problem: Frequent outages and slow incident resolution
Dominant Constraint: Mean time to detect (MTTD) is too high
Key Question: Best option to reduce outages 30% in 6 months?
Buyer Value Map · BC-2024-018
Step 04 — Value Map
BAU → Goal → Actual
Impact AreaBAUGoalActual
Service Reliability99.2%99.9%99.78%
Incident Response45 min15 min68 min
Security Posture5 vulns<= 212
ROI Watch · DriftWatch
After Launch — Measurement
Drift Status by Measure
UptimeOn Track
MTTRAt Risk
Outage ImpactDrifting
Change VelocityOn Track
Beta Sprint Deliverables

What you receive in 7 days.

One guided case through the full DSS. Every deliverable is yours — the governing document for your software decision.

01
Problem Pyramid
Business objective, primary problem, causes, impacts, dominant constraint, and key question — locked and structured.
02
BAU Measure Setup
Current-state baseline captured for every impact area. The before-state that makes ROI provable.
03
Stakeholder Survey
Structured pain, time, cost, revenue, and risk data from each stakeholder. Assumptions reconciled.
04
Buyer Value Map
BAU → Goal Measure → Proof Needed for every impact area. The measurement contract before any build starts.
05
REAL Requirements
Must / Should / Could / Won't requirements tied directly to the problem and goal measures — not feature lists.
06
Business Case Draft
Buy vs. Build vs. RFP comparison with 3-year cost, time-to-value, risk, and must-have fit scored.
07
WebROI Cashflow Preview
GP/WebROI cashflow model: benefits, costs, net cashflow, NPV, IRR, and payback over 5 years.
08
ROI Watch Plan
DriftWatch thresholds, NBA trigger rules, and evidence references — ready to activate after deployment.
09
Feedback Session
One recorded session reviewing your case, your decision recommendation, and your measurement plan.
Beta Deposit
$1,000
Get started, hold your spot
Design Partner Sprint
$2,500
Full 7-day sprint + all deliverables
Business Case + WebROI
$7,500
Full sprint + complete financial model
DSS + ROI Watch + Codegen
$15K+
Full sprint + handoff to codegen
Who This Is For

Six types of teams that need this before they spend another dollar.

AI App Founders
You vibe-coded something fast. Now you need to prove it creates measurable business value before you can sell it to an enterprise buyer.
CIOs Evaluating AI Projects
Your team is pitching three AI initiatives. You need a consistent financial method to compare them and a measurement plan before any of them get funded.
PMO Leaders
Too many projects, no standardized business case format, no way to measure outcomes after launch. Every project is justified differently.
Software Buyers
You're comparing vendors and need a rigorous buy vs. build vs. RFP analysis that uses actual goal measures — not vendor-supplied case studies.
Consultants
You help clients justify technology investments. You need a repeatable, defensible method that produces board-ready business cases in days, not weeks.
Agencies Selling AI Implementation
Your client approved the build. Three months later they ask what they got for it. You have no measurement contract and no proof to show them.
Beta Design Partner Application

Do not build the app yet. Prove the value first.

We are accepting 5 beta design partners for the Value Buying DSS Sprint. Bring one real project — an AI app, a software decision, an automation idea, or a vendor evaluation. We will run it through the full DSS and deliver a complete value case in 7 days.

  • One guided DSS case — your real project, not a demo
  • Problem Pyramid + BAU baselines defined before you build
  • Buy vs. Build vs. RFP scored on the same financial method
  • Buyer Value Map with Goal Measures per impact area
  • WebROI cashflow preview — NPV, IRR, Payback
  • ROI Watch plan — measurement activated after deployment
  • One feedback session with Anthony Sarno
  • Founding partner pricing locked for life

Beta customers who complete the sprint get founding partner pricing on all future ValueLogics platform tiers. The $2,500 sprint is credited against any enterprise engagement within 90 days.